2014年起，由上海博華國(guó)際展覽有限公司發(fā)起舉辦的“上海國(guó)際潮流飲品創(chuàng)意制作大賽”（簡(jiǎn)稱：潮飲大賽），經(jīng)歷過了11屆的累積，已經(jīng)獲得飲品業(yè)及大眾的認(rèn)知。大賽通過限定贊助商原料和自由發(fā)揮制作創(chuàng)意飲品，激發(fā)飲品研發(fā)人員的創(chuàng)造能力，通過對(duì)潮流飲品的競(jìng)技和詮釋，共同傳播茶飲文化，帶動(dòng)飲品市場(chǎng)發(fā)展，引領(lǐng)行業(yè)新趨勢(shì)。
十年走來，潮飲大賽沉淀了無數(shù)的故事和閃耀時(shí)刻，為促進(jìn)潮飲賽道的人才培養(yǎng)、帶動(dòng)潮飲賽道的產(chǎn)品創(chuàng)新、推動(dòng)國(guó)內(nèi)潮飲賽道的發(fā)展進(jìn)步，做出了持續(xù)貢獻(xiàn)。
Since 2014, the Shanghai International Fashion Drinks Competition (abbreviated as: Fashion Drinks Competition), initiated and organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., has gained recognition from both tea drinks industry and the public after 11 consecutive editions.
The competition stimulates the creativity of fashion drinks developers by utilizing specified sponsored ingredients and freely creating innovative fashion drinks. Through the competition and interpretation of fashion drinks, it jointly promotes tea culture, drives the development of the fashion drinks market, and leads new trends in the industry. Over the past decade, Fashion Drinks Competition has accumulated countless stories and shining moments. It has made continuous contributions to promoting talent cultivation in the fashion drinks track, driving product innovation, and advancing the development of the domestic fashion drinks industry.
合作裁判
Cooperative Judges
歷屆潮飲大賽每一站均邀請(qǐng)品牌連鎖創(chuàng)始人及研發(fā)負(fù)責(zé)人、行業(yè)專家擔(dān)任評(píng)委，包括——
7分甜、喜茶、書亦燒仙草、甜啦啦、茉莉奶白、桂桂茶、兵立王、益禾堂、樂樂茶、檸季、比星咖啡、KOI、益禾堂、吾飲良品、琉璃凈、滬上阿姨鮮果茶、悸動(dòng)燒仙草、茶顏悅色、庫(kù)迪咖啡、梁小糖、爺爺不泡茶、牧白手作、廣芳園、察理王子、Coco都可、放哈、眷茶、頑徒、良果芭、茶守藝、陳多多、蘭熊鮮奶、一鳴真鮮奶吧 等品牌。
Each edition of the Shanghai International Fashion Drinks Competition has invited brand chain founders, R&D directors, and industry experts to serve as judges, including SWEET7, HEYTEA, SHU YI, TIANLALA, MOLLY TEA, Guiguicha, BELIEVEWANG, YH. TANG, LELECHA, NINGJI, BEANSTAR, KOI, iDRINK TEA, Liuni Tea, ANUTEA JENNY, JiDONG, Modern China Tea Shop, Cotti Coffee, Sweet Liang, NO YEYE NO TEA,MUBAI, GO FUN TEA, CHI TEA, Coco, FUNHA, EMOTION OF TEA, ADDICTEA, SUPER BY good, TEASKILL, chenduoduo, BLUE BEAR, inm natural taste and so on.
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合作選手
Cooperative Constants
星巴克咖啡、喜茶、兵立王、庫(kù)迪咖啡、大咖國(guó)際、隅田川咖啡、莫沫南路、茉莉奶白、香記、順大食品、慕橙食品、愛馬咖啡、晨非食品、93COFFEE、九文錢餐飲、果然食品、圣唐國(guó)際、愛比利、無囿、重慶52°C茶、蜜果茶戀奶茶、巴士咖、有鹿咖啡、茶太良品、NOSITEEE咖啡、茶守藝、古德索司咖啡館、熱愛份子、&U和你咖啡、伍陸柒咖啡、叁月、93咖啡、嶼樹咖啡、正邦蘇咔、曼喜商貿(mào)、鴨馬路咖啡、官岳茶葉、歐本中飲、仙果緣、1402coffee、Pd COFFEE SHOP、和氣桃桃、八禧、日播時(shí)尚、選啡拾酌Café、州喜多多、希由咖啡、Berry Beans、0566咖啡制作所、汕泡餐飲、梁伯初茶、靈感杯中物咖啡、翼咖啡、天鷹生物科技、櫻桃茶飲、 KBEAR咖啡…
Starbucks, HEYTEA, BELIEVEWANG, Cotti Coffee, DK, TASOGARE, MOMONANLU, MOLLY TEA, HIANG KIE COFFEE, SHUNDA, Anne’s H COFFEE, 93COFFEE, CHA i ENJOY, GUORAN FOOD, KINGDOM COFFEE, NEW ZERO BEER, TEA SUPER, NOSITEEE, ANUTEA JENNY, HISUGAR COFFEE, Milo garage、PS.Cafe、Creeper coffee, &U COFFEE, 1402coffee、Pd COFFEE SHOP, Berry Beans, 93 coffee,? OUBEN, HECHI PEACH, xiduoduo, seeu coffee, Portman Ritz-Carlton hotel, BIRDIE CUP COFFEE, De‘Longhi, ZHONGHE BAOSANG, HINICHIJOU, BELIEVEWANG, MOMONANLU, Guiguicha, KINGCAT COFFEE
支持媒體
Supporting Media
潮飲系列衍生IP
Fashion Drinks Competition Series Events
FBNB新食飲大會(huì) Food & Beverage New Business Forum (FBNB)
HOTELEX潮飲尋味賽 HOTELEX Fashion Drinks Flavor Exploration Competition
2024潮飲創(chuàng)新者大會(huì) 2024 Fashion Drinks Innovators Conference
非遺大師&All-star冠軍秀 Intangible?Cultural?Heritage?Tea?Master&All?Star Fashion Drinks Champion Show
聯(lián)系我們
Contact Us
Amy Yu amy.yu@imsinoexpo.com
The “Shanghai International Trendy Beverage Creative Production Competition,” having accumulated experience over 11 editions, has gained significant recognition within the beverage industry and among the general public.
By limiting the use of sponsored ingredients while encouraging creative freedom, the competition inspires beverage developers to unleash their creativity. Through the competition and interpretation of trendy beverages, it promotes tea culture, drives the development of the beverage market, and leads new industry trends.
Over the past decade, the Trendy Beverage Competition has accumulated countless stories and shining moments, making continuous contributions to fostering talent in the trendy beverage sector, driving product innovation, and advancing the development of the domestic trendy beverage industry.
In its 12th season, the competition has traversed eight regions: Chengdu, Nanning, Hangzhou, Beijing, Shanghai, Shenzhen, Quanzhou, and Sanya. A total of 32 highly creative mixologists have been selected and will gather at the national finals to compete for the prestigious title of China’s Champion in an exciting showdown!
The 12th Season Trendy Drinks Competition has, for the first time, introduced an overseas division: the Thailand Division. At the 2025 World Trendy Drinks Elite Competition, in addition to the winning contestants from the national finals of the 12th Season Trendy Drinks Competition and the Thailand Division, confirmed participants also include top mixologists from Malaysia, Singapore, and Indonesia. They will gather on the trendy drinks stage to compete for the prestigious title of “2025 World Trendy Drinks Elite Champion.”
The 2025 World Trendy Drinks Elite Competition is not only an international platform for mixologists from around the globe to showcase their skills and the charm of tea-based beverages, but it also serves as a rare opportunity for industry exchange and innovative breakthroughs in the context of the growing trend of ready-made tea drinks expanding overseas. This event provides a unique platform for observation and dialogue within the industry.
