Fair Field Market: This initiative is rooted in the 20-year socialized agricultural practices advocated by Professor Wen Tiejun, serving both producers and consumers with the goal of building a community that shares common interests and altruistic values. It aims to create a fair trade bridge and platform for new farmers and consumers. Professor Wen Tiejun, an expert on the “Three Rural Issues” (agriculture, rural areas, and farmers), has emphasized that achieving common prosperity for 1.4 billion people is an unprecedented task in history. To this end, harmonious coexistence between humans and nature is a key breakthrough point. It requires an ecological industrialization and industrial ecologicalization mindset, encouraging widespread participation from the public. Ecological practices cannot fully meet standardization; instead, they must embrace natural diversity and localization in response to globalization. It is hoped that this event will draw more attention to ecological agriculture, forming a new force to drive agricultural development. The “Fair Field Market” is founded on this very philosophy.

Detailed Description: In 2025, Fair Field Market will continue to participate in major international exhibitions, creating a unique “exhibition within an exhibition.” Upholding the principles of fairness, we will showcase the achievements of new farmers on the global stage, promoting their products and allowing more people to see, hear, and experience the vitality of ecological agriculture. In collaboration with the HOTELEX Hotel & Catering Expo organized by the Shanghai Bohua International Exhibition Group, we plan to host a grand expo in Shanghai in 2025. The market will bring together ecological agricultural products and innovative farming technologies, serving as a platform for trade negotiations and cultural exchange. Here, visitors will experience the charm of fair trade and witness new farmers writing a new chapter in agriculture through sustainable ecological practices. Through the Fair Field Market, we aim to expand our influence, showcasing the energy and responsibility of China’s new farmers to the world, and driving the flourishing development of the ecological industry.